The Meetings, Incentives, Conferences and Exhibitions (MICE) industry is one of the largest in the world. Despite the Covid-19 pandemic, it has not stopped growing. After the vaccine, the MICE industry will once again organise all kinds of physical events around the world. So it is an ideal time for hotels to start preparing. In Malaysia, the city of Johor Bahru can host many conventions, but why is it the best city for these events?
1. Powerful Hotel Industry
There are more and better hotels in Johor Bahru. In the city, there are hotels for all audiences. Still, business people have been attracted because there are many big hotels where you can make hold MICE industry events. All this has meant the growth of the industry in the city, and an important influx of new tourists.
2. Proximity to Singapore
Singapore is a city-state that became independent from Malaysia decades ago but has become one of the most important countries in all of Southeast Asia because of its powerful economy. The advantage of Johor Bahru is that it’s right in front of Singapore, and it’s possible to cross the border easily and quickly. Being in such an excellent geographical location, it’s a benefit for all conventions in Johor Bahru.
3. Good Knowledge of English
Malaysia was formerly a British colony, so much of its population speaks English. But in Johor Bahru, the English-speaking community is even larger, so you find a much more receptive international environment, which is ideal for conventions. Also, the hotel staff speak a good level of English, which removes barriers to international conventions.
4. Rapid Growth
There is no doubt that Malaysia has remarkable economic growth, but this is even more evident in Johor Bahru, which is the country’s second-most populous city. It is incredibly cosmopolitan, and is in permanent competition with its neighbour Singapore. This leads to more investment in Johor Bahru, and therefore more space for conventions.